Advertising Spotlight

Long Island businesses looking to target golfers and more affluent male audiences should consider advertising on golf scorecards. Bench Craft Company offers advertisements on scorecards that feature local businesses at courses throughout Long Island, including Millpond, Middle Island, Bergen Point, Pine Hills and Rock Hill. Businesses featured on these scorecards receive constant attention during the round of golf and also after the game, since these cards are usually taken back to the home or office for further review.

A large percentage of golfers are business owners or prominent decision makers for businesses and 75% of them either recommend, order or approve of products or services for their business. Many of these golfers also play 4-5 rounds throughout the year. By advertising on scorecards, you can put your business directly in front of this audience.

If your business interested in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Advertise with B-103, playing Long Island’s Greatest Hits on 103.1 FM, this weekend for only $15 per spot. This opportunity is for this Saturday and Sunday only- no minimums required. If your business is interested in advertising on the radio this weekend with B-103, please contact The Public Relations and Marketing Group as soon as possible at (631) 207-1057 or johnzaher@theprmg.com.

While an average of 66% of Americans use the Internet to find local businesses, your organization could benefit from advertising online with CBS Local Pages. CBS delivers an online outlet for local businesses to create a strong presence online via the websites, search engines and mobile devices to drive awareness, interest and engagement in your organization. CBS Local Pages include business information, a message to your customers, reviews, photos, coupons, offers, maps, directions and more. Also, these pages are also very simple to build, track and update over time.

Thanks to CBS’ partnership with CityGrid, your business can reach 300+ unique sites and apps in their network, reaching over 140 million people each month. Plus, CBS Local Pages are fully optimized for search engine optimization. Depending on what industry your organization belongs to, CBS Local Pages will ensure that your listing reaches the right audience. For example, restaurants could have their information distributed to popular websites such as Urban Spoon and MenuPages.com.

If your business is interested in advertising on CBS Local Pages or would like detailed pricing information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

This February, the Town Crier and the Long Island Pennysaver will include a special feature on health and wellness. This section will spotlight the latest news, articles and tips for maintaining healthy lifestyles. Last year, the feature was very well received and popular among the medical, health and wellness communities of Nassau and Suffolk County, Long Island.

Businesses can choose from ¼ page, ½ page and full page advertisements. Rates for this opportunity vary, depending on which zone you choose to run your ad in. For example, Zone 1 is distributed in towns such as Dix Hills, Huntington and Cold Spring Harbor.

We would recommend this advertising opportunity for any business or organization in the healthcare or medical field, or any company that is looking to target those interested in health, wellness or overall fitness. If you are interested in advertising in this special section, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

The Long Island Convention & Visitor’s Bureau is offering an exciting new marketing vehicle to get your message in front of thousands of consumers who will be looking for ideas and information on how to spend their leisure time, and money, on Long Island this summer. This advertising opportunity is perfect for getting your business’ message across  visitors to and residents of Long Island. This year, 100,000 full-size Long Island maps will be distributed throughout Long Island, Manhattan, Westchester, Hudson Valley and Connecticut.

All advertisers will receive a complimentary business profile on Ettractions.com, an attractions and visitor information website, which has over 137,000 unique monthly visitors. Your profile will include up to 2,000 characters of content, up to 5 photos and up to 5 videos.

We would highly recommend this advertising opportunity for attraction or tourism-related organizations. If you are interested in advertising your business on this map, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

As Twitter continues to unveil a brand-new design and special features, there are more opportunities for businesses to benefit from this immensely popular microblogging site. Using the geography and selected interests of users, Twitter is able to target tweets, trends and profiles to an interested and relevant audience. The three advertising outlets on Twitter are Promoted Tweets, Promoted Trends and Promoted Accounts.

Promoted Tweets — Promoted Tweets appear the same as regular tweets, except that they are marked as “promoted” and can be targeted to Twitter search results or to users’ timelines. Another bonus is that Twitter’s geographic targeting increases the relevance of your message based on the user’s location.

• • Promoted Tweets in Timelines — Twitter also takes users’ interests into consideration when placing Promoted Tweets in timelines. When a user first creates an account on Twitter, they are asked to indicate topics that they are most interested in. After they click on a topic such as “Business” or “Travel,” for example, Twitter will present them with users who are most related to this interest. In short, when Twitter is placing a Promoted Tweet, it takes into consideration the user’s location, interests and what similar profiles they are following. This way, Twitter can better ensure that Promoted Tweets are reaching the right audience. For example, one Promoted Tweet that appeared in the newsfeed of The PRMG’sTwitter account was a tweet from Branders.com that read “Special clearance sale to all our followers until supplies last.” This business offers products that you can put your name or logo on, so it would make sense that the Promoted Tweet would appear to a user who indicated an interest in “Business” and followed several users in this field.

• • Promoted Tweets in Search — When users search for their interests on Twitter, Promoted Tweets that are targeted to search terms will appear at the top of the results page.

Promoted Trends — Businesses can use Promoted Trends to insert their message surrounding a topic, brand or product beside popular trends. On Twitter, “Trends” refer to viral conversations surrounding the most popular topics at any given time. By being featured in the Trends section, next to a user’s timeline, businesses can amplify their message and reach a much wider audience.

Promoted Accounts — Promoted Accounts are featured in search results and within the “Who to Follow” section on Twitter, based on what users have identified as interests. This section identifies and recommends relevant accounts for users to follow, helping them discover new businesses, content and people on Twitter. These campaigns can be geo-targeted to ensure that they reach the right audience.

How Much Does it Cost? — When you submit your request to advertise on Twitter here, you will be asked to submit your estimated monthly budget. The options are $5,000-$9,999, $10,000-$24,999, $25,000-$49,999, $50,000-$99,999 and over $100,000. After you set your budget, Promoted Tweets are billed at a Cost-per-Engagement (CPE) rate. This means that you pay your bid price when a user clicks on, retweets, replies to or favorites your Promoted Tweet. Promoted Trends, on the other hand, are offered for a flat fee in the high tens of thousands of dollars per day. These are very exclusive, since your chosen trend will appear at the top of every Twitter user’s Trending Topics list. Lastly, Promoted Accounts are offered on a Cost-per-Follow (CPF) basis. For example, your business may bid a few dollars to have your account promoted at the top of a Twitter user’s “Who to Follow” list.

To begin advertising on Twitter, click here. For more information about advertising on Twitter, please contact The Public Relations and Marketing Group at (631) 207-1057 orjohnzaher@theprmg.com.

Long Island businesses may be interested advertising with Long Island’s most colorful, creative and informative cartoon maps. MapToons is offering ad placements in unique maps of Long Island areas that can direct residents, newcomers and visitors to your business. These foldable maps provide an overview of certain towns and include a directory listing of participating businesses. For example, the Patchogue map will be mailed directly to all Patchogue residences and businesses. This issue will be released in the spring and 22,000 maps will be distributed.

By advertising with MapToons, your business will be placed on the map as well as in the directory, which includes your name, location, address, phone number, website, logo, etc. We recommend this advertising opportunity for restaurants and retailers.

If you are interested in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Long Island businesses looking to target local markets and movie-goers should consider advertising during previews in local movie theaters. Advertising at the movies can help your business reach an engaged, captive and targeted audience. By taking advantage of this opportunity, your organization’s ad can run during the previews for upcoming blockbuster films such as “The Hunger Games,” “Dr. Seuss’ The Lorax 3D,” “Titanic 3D” and many more. Also, your ad will not only run on the big screen, but in movie theater lobbies, online and on mobile devices as well. NCM Media Networks offers customized, affordable campaigns that can reach any budget and any area that your business is looking to target.

If your business is interested in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Local hospitality services, retail stores, attractions or restaurants should look into advertising with the Long Island Convention & Visitors Bureau and Sports Commission’s (LICVB) 2012 Long Island Travel Guide. This annual publication, which will be released in February 2012, is a glossy, four-color publication that serves as the official guide to Long Island’s travel destinations and attractions. This publication attracts those visiting Long Island for vacations, getaway weekends, sporting events, destination weddings and more. Event planners and business executives also use this guide to plan leisure activities around their business events or conventions. The Long Island Travel Guide is divided into five sections: North Shore, South Shore, North Fork and South Fork, plus an island-wide overview of things to see and do on Long Island.

There will be 125,000 copies of this special issue distributed throughout the year to subscribers, trade shows, travel information centers, AAA offices, ferry terminals and more. Advertisements will run in the print and Web editions. This advertising opportunity is ideal for lodging facilities, attractions, retailers, restaurants, caterers and other organizations that are looking to target travelers and businesses.

If you are interested in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with your company’s logo and contact information at the end. These greetings enable you to build goodwill and improve brand recognition within your community for a minimal investment in TV advertising.

You can run your greeting on FiOS1, Verizon’s local news channel, during weekday mornings (5:30 a.m. to 9 a.m.) for only $15 per spot, island-wide. This compares to News 12’s rate of $100. While Cablevision has 740,000 subscribers in Nassau and Suffolk Counties, FiOS now has 202,000 subscribers of their own and this is a good way to reach them. Full-week rotators (9 a.m. to midnight) are $5 per spot. Rotators on other networks will run you about 20% of prime network rates. If you’re looking for specific channels or zones, be sure to contact us for more detailed rate information.

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.